Arye Yoresh

A comprehensive technological and design upgrade for an expert with 30 years of experience. The primary challenge was to create a high-converting "conversion machine" that unites entirely different target audiences (families vs. professionals) under a single digital roof. The solution is based on an App-Style, Mobile-First design featuring a Split Funnel, which intelligently routes visitors from the very first screen while projecting a precise blend of authority, practicality, and warmth.

The visual language incorporates a modern geometric grid (Bento Box), a soft and inviting color palette of pearl, peach-orange, and yellow, alongside unique 3D elements in a Matte Clay style. To highlight impressive metrics, such as a 97% success rate and 30 years of experience, subtle vector animations and advanced micro-interactions were integrated, giving the site a dynamic, deep and luxurious feel.

Technologically, the project was developed using a Vibe Coding approach, leveraging advanced AI tools (Lovable and Claude), with a Frontend built in React and Tailwind CSS. The system includes a dedicated, secure Custom CMS based on Supabase, allowing the client full independent control, alongside backend API integrations to ensure a seamless user experience and flawless performance.